The Story Unfolds

As a new author, building an "author platform" is crucial for success, and it goes beyond just having a social media presence. It's about creating a space where your readers can discover you, connect with you, and learn about your work. Without this, it's unlikely people will know who you are or be motivated to purchase your books. 

Many of us value our privacy. But for aspiring authors, the idea of having to "put yourself out there" can be daunting, particularly for those who aren't keen on social media. After all, how will readers find your work and be encouraged to buy it if there's no digital footprint outside of the book itself?

While privacy is indeed important, it's crucial for authors to understand that building a platform before publishing their first book is essential for reaching potential readers.

When it comes to purchasing a new product or service, you wouldn't just jump in headfirst without a little digging, would you? Unless you're a super risk-taker, most consumers rely on two crucial tools to make informed decisions:

1. Referrals from trusted sources

2. Customer reviews and ratings

   
   

As an author, you're not just writing books; you're cultivating an audience – your readers (customers). In today's crowded publishing world, building a strong author platform is no longer optional, but essential. Your platform acts as a bridge, connecting your stories and insights directly with those eager to engage with them.

What is the Purpose of Having an Author Platform?

1. Visibility: Your online presence is about showcasing your unique voice, interests, and how your creative journey inspires your writing. Imagine your online presence as a thriving village—your author platform is the town square, where everything about you and your work comes together.

   
   

2. Connection: When readers can connect with you directly, beyond your books, a special bond forms. This connection is built on trust and loyalty, inspiring readers to not only invest in your stories but also become your biggest supporters, recommending your work to others.

   
   
   
   

Keep the Buzz Alive

Even after the initial excitement of a book launch, authors need to keep promoting their work to connect with new readers and sustain sales. A strong online presence and continuous content creation are essential for achieving this.

~Theastarr Valerie